Digit magazine, The Viral Factory
Tuesday 26 Apr 2005
You should be working but instead you’re downloading and sending your mates the latest funny email video. The Viral Factory did this.
"EVERYTHING we do is based on viral video,” says Matt Smith co-founder of The Viral Factory and owner of punchbaby, a viral archive Web site.
Smith and his business partner, Ed Robinson, formed The Viral Factory three and a half years ago. Since then they have made a name for themselves producing attention-grabbing viral campaigns like the award-winning Sex Olympics for Trojan condoms, and the Evil-twin film(s) for Ford Ka.
I say film(s) because while the funny first ad showed a Ford Ka flipping its bonnet up to send a fouling pigeon flying, the second, which saw a cat decapitated when it poked its head through the Ford Ka’s sunroof caused outrage and was disowned by Ford and its agency.
The quote from the Ford spokesman was: “It was done as a proposal somewhere deep down in the bowels of the agency … As soon as we saw it we said absolutely not. We are appalled.” Well, here we are, in the spacious, well-lit, open-plan “bowels of the agency” in the heart of new media-land in Rivington Street, Shoreditch.
Read the full article here.
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