Digit Magazine: Observer redesign

As a Cuban refugee the teenage Mario Garcia taught himself English from his local paper. He went on to become one of the world’s great newspaper designers working on 450 papers, including his latest project, The Observer’s redesign.

Digit magazine
February 2006

NEWSPAPER READERS are a tough bunch to please. Change the shape, size, and design of an entire newspaper and you get a blogging firestorm.

The Observer’s website got a barrage of feedback from its readers when it was relaunched on January 8 this year.

About two-thirds of the comments were negative, a third positive. Sales, however, were up. The man responsible for the paper’s redesign is 68-year-old Cuban-American Mario Garcia, CEO and founder of Garcia Media.

In a career spanning four decades, he has helped redesign 450 newspapers, from local rags to the Wall Street Journal. The Observer project though, was a high point.

“This has been one of the most satisfying consulting experiences of my career,” he says.

Read the full article here.

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