Microsoft wanted an interface so good you wouldn’t notice it for its new Xbox 360 console. AKQA spent two years creating just that.
Digit magazine, AKQA takes us into the Xbox
July 2005
JERMYN STREET, London, is the place to buy a shirt. Double-cuff, hand-stitched perfection comes as standard, while the attention to detail in the tailoring is second to none. Between the tailors at number 38 is AKQA, one of the world’s leading global-brand design agencies.
Craftsmen of a different sort, the staff there stitch together global solutions for blue-chips like Orange, AOL, BMW, Microsoft, Nike, Unilever and Nikon. Their latest baby has been a two-year interface design project for the Xbox 360.
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