GuardianUnlimited: Carbonwise 1

Carbonwise
Guardian Unlimited
January 2007


This was produced by Guardian Unlimited "in association" with lastminute.com to promote their carbon-offsetting product. The company contracted GU Commercial to produce a series of articles on carbon offsetting. GU Commercial asked me to write the three articles. In the end I took my byline off them because the company wanted a bit too much editorial control - that's copywriting or advertising and should be (but wasn't) paid accordingly. They're online here by way of record, and because it was an interesting exercise in the fine line (and response) that exists when doing this sort of grey-area stuff.

Advertorial: Carbon offsetting and lastminute.com

You have just read the article entitled GuardianUnlimited: Carbonwise 1. Please read the article from Tim Wallbank About Ed Ewing , Guardian , Journalism more. And you can also bookmark this page with the URL : https://timwallbank.blogspot.com/2007/04/guardianunlimited-carbonwise-1.html